Case Study 01
From 12 to 68 leads per month — without increasing ad spend.
The Challenge
Pacific Builds was running Google and Meta ads in-house with no clear strategy, no conversion tracking, and no way to tell which campaigns were actually generating leads. They were spending $8,000/month on ads and generating 12 leads — most of which were unqualified. The business had strong trade credentials but zero visibility online beyond a basic website.
Our Approach
Conducted a full audit of existing Google Ads and Meta accounts — found 73% of spend going to irrelevant search terms and zero remarketing in place.
Rebuilt Google Ads campaign structure from scratch with tightly themed ad groups, exact and phrase match keywords, and negative keyword lists.
Installed Meta Pixel correctly with custom conversion events for call tracking, form submissions, and quote requests.
Built three dedicated landing pages — one per service line — replacing the generic homepage as the campaign destination.
Launched a Meta remarketing campaign targeting website visitors and video viewers who hadn't yet converted.
Optimised Google Business Profile to capture local intent searches for builders and renovators in Brisbane.
“Before SQRHAUS we were throwing money at Facebook ads with zero idea what was working. Within 3 months they had our cost per lead down 58% and our pipeline was absolutely pumping. Best investment we've made as a business.”
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