Case Study 03
60% lower cost per lead. 18 first-page keyword rankings. Zero fluff.
The Challenge
Coast Legal Group had a strong offline reputation in Sydney but virtually no digital presence. Competitors were outranking them for every high-value legal search term, and their existing Google Ads account was generating leads at $420 per conversion — far above market. Their website had a 78% bounce rate and no clear conversion path for visitors.
Our Approach
Ran a complete Google Ads account audit — identified wasted spend on broad match terms, missing negative keywords, and poor quality score landing pages.
Rebuilt the Google Ads account with tight SKAG-style campaign structure for each practice area.
Conducted full technical SEO audit — fixed 47 critical errors including broken links, duplicate content, and missing structured data.
Built a content strategy targeting 60+ Sydney legal keywords across family law, property law, and commercial disputes.
Redesigned landing pages for each practice area with clear value propositions, trust signals, and optimised contact forms.
Implemented call tracking and form analytics to properly attribute leads across Google Ads and organic channels.
“Honest, transparent, and they actually know digital. We get a real person — not a junior exec reading from a template.”
Want results like this?
Book a free strategy session and find out exactly what's possible for your business.